The Importance of a One-Stop-Shop for All Registration Needs

A Unified Platform – For Attendees, Exhibitors, and More! 

For organizations and associations wanting to streamline the registration process for all their registration types, a unified process is the first step in the process. Registration Services offer individuals a one-stop shop where they can register, book hotels, and modify records directly on the organization’s custom website. This process is customized to the rules of the event and provides automated confirmation at the completion of their booking or modification. Bulk registrations can also be completed by a single user within a group registration process. The group registration is also customized to the event and business rules. User experience can vary from a “round robin, single pay” style experience to a single flow where multiple names and registrations can be purchased at once. Registrations can be created and imported via an API connected to other systems. The process for group registration includes an Exhibitor Management Console (EMC) designed for exhibitors or specialty group registrations that are managed by one contact and offer custom details specific to groups and exhibitor needs. The Registration Services system would connect to the remote system through API using MCI’s DataHub, a centralized integration engine. Customization is everything to the registration services offered to clients, and the entire process, from pre-production to post, should be tailored to the organization’s specific needs and wants. 

The Details Should Matter. An all-encompassing registration application should adapt to the organization’s most complicated business rules. It should program and adjust itsfully mobile responsiveregistration flow to the event’s specific needs for all registration types. Experience-driven features include eligible discounts able to be added, sharing data with third-party systems, almost unlimited registration types/session types/categories/promo codes/pricing tiers/sessions/ merchandise/etc., virtual badges, and survey questions. Registration services should and will offer clients a registration websitethat ismobileresponsive, carrythe look and feel of their branded home or eventwebsite , and links seamlessly toother websites of ASCO’s choice.With registration services, immediate email confirmations are generated upon payment confirmation, andattendees can self-manage modifications and cancelations. 

The Importance of a Dedicated Registration Service 

From the perspective of an event attendee, registration can be difficult. There are many factors in securing one’s place at a conference, and user experience is everything to your potential attendees and exhibitors. Customer service not only affects the onsite experience but translates to every aspect of pre-conference as well.  Having a dedicated registration service provider can eliminate a lot of the nuances consumers face when registering or attending an event.

Advantages that Span from Pre to Post-Production 

A top advantage of a streamlined process for registration many organizations depend on is the ability to take advantage of the custom unified platform that can be fully integrated with the Housing Service web application and a robust reporting platform. This allows attendees to solidify their entire stay at a conference in one check-out process!  

Another major advantage of Registration Services is the approach using custom implementations, thus allowing registration to build exactly what is required for an event. This focused approach reduces limitations and user frustrations. Whether it is upselling, specialized business rules, or a unified housing and registration experience, registration services can do it!A registration service’s strength lies in its partnerships with other well-known platforms like Cvent as well as an in-house platform allowing the process and registration services platforms to offer organizations a wide variety of system capabilities. 

Organizations also benefit from customer service teams available for any and all questions and support through an in-house call center with custom phone lines, email, fax, and chat capabilities. 

Health and safety solutions are also an added advantage for a very different type of registration process should the need to pivot to hybrid or virtual arise and registration services can accommodate this by offering multiple top-performing and vetted digital platforms. 

Onsite support includes anything from badge printing and scanning, training and coordinating temporary staff, and a dedicated team to serve at an onsite registration desk to assist the entire onsite process and needs. 

Benefits Both Organizations and Attendees 

For organizations and associations seeking a streamlined, unified, and custom, full-serviced registration platform to service their attendees and exhibitors, Registration Services are the answer. Attendees, exhibitors, and other registration types also benefit from the user-friendly platform and customer support from start to finish. Streamline your registration process today. MCI offers Registration Services including all the above and more. Contact us today to get started working with a valued partner. 

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5 Ways to Increase Event Attendance

Sell, sell, sell — that’s all we think about when wanting to increase event presence as much as possible. Not only is it a top goal, but it also creates a lot of pressure and can be a huge stressor for most event companies and marketers.

Let’s relieve some of that stress with these five tips on how you can increase event attendance right away.

1. Leverage your email list.

Email marketing is critical when promoting an upcoming event. Let’s start with personal invites. This is a great way to increase awareness, while also providing a human-centric touch. People want personalization in their emails; they want to feel special and to be seen as individuals. Personal invites also stand out in someone’s inbox as highly relevant, as they are tailored specifically to them. Use this tactic with your email list and encourage your sponsors, exhibitors, speakers, etc., to do the same.

Share your event in creative ways such as in a newsletter or through a video invite. Video can facilitate a more personal connection than written content and can be an emotional driver that helps increase sales and generate long-term customers.

Also, drive your content through list segmentation, which allows you to get granular with your content and the audience you are speaking to. Audience segmenting is a key driver for personalization as well. By dividing your audience into segments and tailoring your message to each one, you have a better chance of connecting with each customer, hitting them with information that’s specific to them.

2. Use ad retargeting and geofencing.

Retargeting can be used to reengage (or “retarget”) people who came to your website to buy a ticket or register for your event, but they never completed the transaction. This technique displays relevant ads to past website visitors while they’re browsing other sites online. Your ad should encourage them to revisit your site and finish their purchase. Don’t be afraid to generate a sense of urgency in your creative and messaging.

Geofencing is another great way to market your event to a particular group or audience around a specific targeted area. Geofencing allows you to set virtual boundaries around a geographic area. When someone enters that area, their mobile device sets off an action, such as a push notification, etc.

You can use geofencing in a few ways, but for building attendance, target competitor events. You can do this through the location, date, and time of the competitor’s event and then creating a value proposition to entice the person to click the ad.

3. Offer discounts.

Discounts are a great way to reward people for registering for an event. A small discount strategy can incentivize ticket purchases and drive sales. So, whether it’s early-bird rates, discount codes, or referral codes, you want to get inventive when applying discounts.

Discounts can be essential in developing your marketing strategy; however, if you don’t use discounts correctly, you risk losing your brand’s value.

Pros for Using Discounts Cons for Using Discounts
Drives more sales volume

Brings in new customers

Builds relationships with loyal patrons

Creates buyer urgency

Helps people choose your event over competitors’

Can decrease profit margins

Can lower perceived worth of event

Showcasing to people who only value discounts

Shifts focus from event value to price

Competitive price war

Before you decide on a discount strategy, make sure you set your goals. Your objectives will define the type of discount you can offer. There are many ways to use discounts, and to avoid any uncertainty, map out a transparent approach. Having these options outlined gives you flexibility when it comes to ticketing, which will make it easier to sell at all stages of event promotion.

4. Develop lookalike audiences.

You have people who previously purchased tickets to your event, and now you want to find more just like them. A great way to do this is by creating lookalike audiences through mail lists and social channels.

A lookalike audience lets your ads reach new people who may be interested in your event because of their similarities to your current customers. Most social channels have the technology you need to find lookalike audiences.

5. Gather and analyze digital analytics from your event to learn from activity.

The more you know about how visitors found you, the more educated you are in making decisions to advocate in the right places online. Without this knowledge, you won’t know the potential problems your event’s online presence is facing or be able to make any important changes.

Web analytics is defined as “the measurement and analysis of data to inform an understanding of user behavior across web pages.” Analytics data shows whether your marketing is working and areas where you can improve. This type of insight can benefit your events.

Here are six ways to get started measuring digital analytics:

  • Choose an analytics platform that works for you and your current software. Google Analytics is a good and free place to start.
  • Set up tracking by placing pixels and integrating API on all pages of your website.
  • Create segments of your overall audience by collecting data from your pixels. As previously mentioned, segmenting your audience is a huge marketing benefit.
  • Track your progress. This is established by your analytics tool once it is configured and set up.
  • Report and analyze the data being provided by the analytics tool and grow your event.
  • Define and measure your goals by different variables.

Attendance marketing can be difficult; however, by implementing these five tips into your everyday marketing strategy, you are sure to be off to a great start. Remember, having a plan is key, and creating opportunities for personalization is a must.

Looking to grow your events audience? Contact us so we can help you grow! [fusion_button link=”https://mcievents.com/contact/” title=”” target=”_self” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color=”” hue=”” saturation=”” lightness=”” alpha=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” gradient_start_position=”” gradient_end_position=”” gradient_type=”” radial_direction=”” linear_angle=”180″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” bevel_color_hover=”” border_top=”” border_right=”” border_bottom=”” border_left=”” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” border_color=”” border_hover_color=”” size=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” fusion_font_family_button_font=”” fusion_font_variant_button_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” stretch=”default” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Learn More[/fusion_button]

Jenn Karsner, senior marketing manager, Strategic Events, Meetings, and Incentives, comes to MCI USA with an entrepreneurial mindset that was sharpened by owning her own business. This spirit is coupled with the event experience she gained from more than 10 years of running and managing events and marketing. Jenn loves to travel and spend time with her son.