How the Growth of Influencers and Short-Form Videos Have Impacted Digital Marketing and Events

In the past few years, we have seen a shift in social media across all channels, starting as platforms promoting interpersonal connection and evolving into powerful vessels of consumerism, word of mouth, and B2C marketing. Instagram was one of the pioneers in creating a new landscape for marketing and advertising, particularly in an avenue we are starting to see grow exponentially — influencer marketing. Large accounts [...]

5 Topics Event Strategists Need to Have on Their Radar

Earlier this year, I participated in two events at the Professional Convention Management Association (PCMA) Convening Leaders conference in Las Vegas. The organization asked me to create a workshop on its “7 Change Actions” learning experience and to moderate the sessions that took place on the 7 Change Actions Stage. To do this, I first had to learn this innovative framework. Developed by PCMA, the 7 [...]

By |2022-05-03T13:31:17-04:00March 2, 2022|Corporate Solutions|0 Comments

4 Insights on Better Engaging Your Audience in 2022

Every association should consistently ask, “Are we staying relevant to our members?” – and especially now as we look to 2021, a new year with much uncertainty. The good news is, the process to answer that question doesn’t need to be complex; it can be found in three ingredients that, when integrated into your strategy, will keep your association the top choice for your members’ professional [...]

How the pandemic has changed corporate meetings

Part of delivering the right solutions for our clients is curating expertise across a variety of professions, functions, and specialties. MCI USA took the same approach with a panel discussion we recently hosted to discuss “How the Pandemic Has Changed the Corporate Meetings Landscape.” Moderated by Agnès Canonica, CMP, CMM, vice president of corporate meetings and events for MCI USA, the panel featured expert speakers from across hospitality and events: Meghan Braswell, national account sales manager for MUY; Jason Cohen, director of global accounts for [...]

By |2022-05-03T13:13:46-04:00December 22, 2021|Corporate Solutions|0 Comments
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