President, Strategic Events, Meetings & Incentives

As President of MCI USA’s Strategic Events, Meetings & Incentives (SEM&I) business unit, Shawn Pierce leads a 130-person team that delivers strategic solutions to the meetings and events industry. Pierce steers five divisions from the Plano, Texas-based office – Strategic Event Management, Corporate Meetings & Events, Incentive Events, Convention Housing & Registration, Site Selection, Lead Cultivation, and MCI’s Investment & Management Partnerships.

Pierce’s vision for MCI USA SEM&I is to help associations and corporations engage and grow their audiences while successfully managing risk and optimizing financial results. It’s a holistic approach to the company’s partnerships – taking into account all of a client’s goals and needs, regardless of whether they’re using an MCI solution.

This all-inclusive methodology comes from Pierce’s unique talent for turning around and reinvigorating events, a trait that comes from 25 years of mastering operational excellence and utilizing data-driven insights to growing events in diverse industries. Throughout his career he has maintained a focus on technology-enabled tools that help event organizers become more efficient and allow them to leverage their most valuable asset: their data.

Pierce started on the registration and housing side of the business at Miller Freeman before moving to Hanley Wood Exhibitions, where he helped build the Exhibitions Division by streamlining all operating groups, implementing systems and processes for each of the company’s functional areas and evaluating acquisition targets.

Before joining MCI USA, Pierce was president of Experient, where he oversaw a team of 300+ employees as well as all technological innovation and market development functions. A transformational leader, Pierce helped improve the company’s morale and financial performance and added key clients to the portfolio, setting it up for a successful sale to Maritz in 2012 after a rapid resurgence.

Pierce is a well-known speaker within the meetings and events industry, having spoken at many industry events – from the SISO CEO conference, an exclusive event for the executive leadership of the largest for-profit organizers across the world, to PCMA, which serves the entire spectrum of the event industry.

Pierce attended The University of Texas at Austin and has a family cattle business in Texas. He resides in Frisco, Texas, with his wife and two daughters.