Challenge: MCI USA was tasked with creating a celebratory event for a company’s top producers and their guests — 60 people total — at the Ocean Reef Club in Key Largo, Florida.
To start, MCI USA created a website to build excitement during the qualifying period that later served as an online registration portal. When the four-day trip began, guests were greeted with a welcome tote bag filled with Florida treats and beach amenities before gathering for a “Welcome to Margaritaville”–themed dinner, featuring an open bar, Caribbean cuisine, and a Jimmy Buffett–style band.
Over the following two days, guests could have meals at their leisure and were treated to their choice of activities, including a rejuvenating spa visit, golfing at two different courses, snorkeling onAmerica’s largest coral reef, and deep-sea fishing. A Floridian soiree was held on the third day, with a mixologist, ice bar serving the bounty of the sea, fashion illustrator, and Latin-style percussion entertainment. Guests departed on the fourth day.
Learn more about this dynamic incentive program.