Vice President, Strategic Events, Meetings & Incentives
Donna Johnson, CTS, CMP, CEM, utilizes 30 years of experience as a professional event director in the U.S. and worldwide to bring together exhibitors and attendees with the goal of optimizing the journey for all stakeholders. She is an executive leader who implements the industry’s best practices to achieve the organization’s strategic goals, drive revenue and exceed expectations.
Over the course of her executive career, Donna has formed solid business partnerships, led negotiations, managed multi-million-dollar budgets and produced innovative programs covering all facets of conference and expo operation, as well as sales and marketing activities. Donna’s strengths include streamlining staff efficiencies, strong negotiation skills that increase bottom-line revenue, and the ability to understand the evolving marketplace and adapt quickly to global changes.
She is a member of the Visit Fort Worth Advisory Board and the Professional Convention Management Association Gulf States Chapter and serves on IAEE’s Certified in Exhibition Management (CEM) Commission. Donna is a Guest Lecturer in hospitality management at The George Washington University and teaches CEM courses both domestically and internationally.