How the Growth of Influencers and Short-Form Videos Have Impacted Digital Marketing and Events

In the past few years, we have seen a shift in social media across all channels, starting as platforms promoting interpersonal connection and evolving into powerful vessels of consumerism, word of mouth, and B2C marketing. Instagram was one of the pioneers in creating a new landscape for marketing and advertising, particularly in an avenue we are starting to see grow exponentially — influencer marketing. Large accounts [...]

5 Ways to Increase Event Attendance

Sell, sell, sell — that’s all we think about when wanting to increase event presence as much as possible. Not only is it a top goal, but it also creates a lot of pressure and can be a huge stressor for most event companies and marketers. Let’s relieve some of that stress with these five tips on how you can increase event attendance right away. 1. [...]

By |2022-05-05T12:12:42-04:00March 15, 2022|Association Solutions, Marketing|0 Comments

4 Insights on Better Engaging Your Audience in 2022

Every association should consistently ask, “Are we staying relevant to our members?” – and especially now as we look to 2021, a new year with much uncertainty. The good news is, the process to answer that question doesn’t need to be complex; it can be found in three ingredients that, when integrated into your strategy, will keep your association the top choice for your members’ professional [...]

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