How the Growth of Influencers and Short-Form Videos Have Impacted Digital Marketing and Events
In the past few years, we have seen a shift in social media across all channels, starting as platforms promoting interpersonal connection and evolving into powerful vessels of consumerism, word of mouth, and B2C marketing. Instagram was one of the pioneers in creating a new landscape for marketing and advertising, particularly in an avenue we are starting to see grow exponentially — influencer marketing. Large accounts [...]