Building a New Policy Summit

We designed a marketing plan to generate awareness among key groups of prospective attendees with targeted, sophisticated communications.

Results:

  • The summit drew more than 1,000 participants — 14% more than our client’s goal — from a variety of backgrounds, political persuasions, and industries.

Breaking Out of the Trade-Show Model

Working with key volunteer leaders, MCI USA’s executive team reviewed possible solutions, eventually opting for the complete transformation of the event’s traditional trade-show model, the sale of the asset after the makeover helped increase market value, and the creation of a new business plan for both revenue replacement and staff and program realignment and improvement.

Results:

  • MCI USA launched a transformed event with new education, show design, industry partners, and personalization.
  • MCI USA worked to broker and sell the show to a partner that worked with the association for three years during transition.
  • The transition led to enhanced education programs, executive advisory boards in sales and marketing, new executive roundtables for sales and revenue management, and new online programs in revenue management.

Blowing Out the Room Block

MCI USA helped the association reinforce the importance of booking within the room block by engaging the top 100 exhibitors immediately before and after they secured their booth space in the exhibit sales office. Housing was opened for the following year at the current show, and MCI USA was able to shut down most housing poachers.

Results:

  • The association’s room block grew from 4,600 rooms to 12,000+ rooms on peak.

Tapping into Technology for Hassle-free Hotel Bookings

The Alltech FEI World Equestrian Games 2014 is the largest equestrian event in the world, taking place in Normandy, France. The quality and organisation of the accommodation is a critical success factor for all large international sporting events, and the organisers were determined to ensure that accommodation services for all accredited populations ran smoothly.

Due to our global buying power and expertise in handling accommodation for large international events, MCI was appointed as the Official Accommodation Agency. Tasked with numerous key responsibilities, MCI successfully negotiated, marketed and managed over 40,000 hotel nights across 65 hotels; delivering seamless solutions and enabling the organisers to focus their time and energy on other aspects of the event.

Hosting MCI USA’s first post-COVID in-person client event​

After COVID forced the Texas Apartment Association (TAA) to cancel its 2020 annual trade show, the organization was determined to not let that happen again in 2021. MCI USA worked with TAA to create a safe and seamless in-person event — providing registration, lead retrieval, housing, and sales services. Our team required guests to fill out a liability form upon registration, enforced new cleaning protocols, and required PPE for staff members. Even with enhanced health and safety requirements on behalf of the convention center where the event was hosted, the event went extremely smoothly, and attendee behavior was quite normal compared with the same event in 2019.

Results:

  • More than 1,400 people attended – exceeding the goal by 40 percent
  • Lead service sales achieved 85 percent of budgeted goal
  • The client was extremely pleased with all aspects of the event

Reimagining the NABA 2020 Convention

The National Association of Black Accountants (NABA) was three months out from the 2020 NABA National Convention & Expo in Indianapolis when COVID-19 made the in-person event impossible — and MCI USA transitioned from full-service event management partner to full-service virtual event producer. In the ensuing 90 days, we identified a virtual event platform that fit the convention’s high-energy mix of continuing professional education (CPE), networking and recruiting, and exhibitions; worked with NABA to streamline the original four-day agenda into two days; and tailored the program to the virtual environment. In addition to designing and producing the show, MCI USA provided speaker management, digital and AV support, and help-desk functionality, and monitored live chats, which allowed us to respond to any immediate problems.


Results:

  • The NABA Virtual Convention had nearly 1,900 registrations and more than 1,500 unique attendees.
  • The agenda included three plenary sessions, eight CPE sessions, and five on-demand sessions.
  • According to an NABA representative: “MCI USA enabled us to innovate, helping us create an online event which met the moment while raising our profile as a highly relevant, progressive, and nimble organization.”

Incentive Trip to Key Largo

Challenge: MCI USA was tasked with creating a celebratory event for a company’s top producers and their guests — 60 people total — at the Ocean Reef Club in Key Largo, Florida. 

To start, MCI USA created a website to build excitement during the qualifying period that later served as an online registration portal. When the four-day trip began, guests were greeted with a welcome tote bag filled with Florida treats and beach amenities before gathering for a “Welcome to Margaritaville”themed dinner, featuring an open bar, Caribbean cuisine, and a Jimmy Buffettstyle band.  

Over the following two days, guests could have meals at their leisure and were treated to their choice of activities, including a rejuvenating spa visit, golfing at two different courses, snorkeling onAmerica’s largest coral reef, and deep-sea fishing. A Floridian soiree was held on the third day, with a mixologist, ice bar serving the bounty of the sea, fashion illustrator, and Latin-style percussion entertainment. Guests departed on the fourth day.

Learn more about this dynamic incentive program.

Maximizing Profit from a Virtual Event

When COVID-19 forced a large nonprofit organization to postpone its annual conference, MCI USA moved quickly to organize a new virtual event that would provide opportunities for learning, engagement, and networkingThe half-day event included education sessions with expert speakers, moderated discussion group sessions, and open networking time. It was held on an interactive platform that allowed for breakout tables, group chat, private messaging, and direct interaction with speakers, moderators, and the MCI USA team.

With timing designed to accommodate multiple time 
zones, the event was a huge success, with more than 300 registrants across four continents. The event also helped MCI USA better understand the behavior and interests of members in relation to virtual events and technology usage, which will aid in planning the rescheduled conference.

Results:

  •     In addition to bringing in sponsors and registration revenue with a profittoexpense ratio of 5:1, MCI USA also leveraged the event to attract new members.
  •     More than 40 renewals were received to gain access to the program.
  •     Following the event, 92% of survey respondents said they would recommend the organization’s next virtual event.

Growing an incentive program for a corporate client

Over the seven years that MCI USA has designed and produced incentive events for a healthcare companywe’ve partnered with the client to use the program not just to recognize and motivate employees but also to build community and collaboration. We started out creating incentive trips for individual divisions within the company, then expanded to bring multiple divisions together for a single unified experience — hosted in the United States as well as in international locations. This has helped break down institutional and operational barriersbetter assimilate employees of acquired companies, and foster a greater sense of identity and engagement among high-performing teams.

Results:

  •     Attendance ranges from 100 to 500 award-winning team achievers depending on the divisions involved.
  •     Unified program integrates the diverse needs and goals of multiple division presidents to create a cohesive experience.
  •     CEO testimonial: “Every year we think you can’t top the lastand you blow us away every year!