What we do! Association Investment Partners is a unique group of industry professionals that believe in one mission – to help organizations innovate faster and maximize their impact. AIP provides business models, and sound financial advice, and evaluates every possible potential to grow your business. Our best practices will deliver successful results that you can measure over time. You will learn how to innovate better, enhance [...]
In the past few years, we have seen a shift in social media across all channels, starting as platforms promoting interpersonal connection and evolving into powerful vessels of consumerism, word of mouth, and B2C marketing. Instagram was one of the pioneers in creating a new landscape for marketing and advertising, particularly in an avenue we are starting to see grow exponentially — influencer marketing. Large accounts [...]
Sell, sell, sell — that’s all we think about when wanting to increase event presence as much as possible. Not only is it a top goal, but it also creates a lot of pressure and can be a huge stressor for most event companies and marketers. Let’s relieve some of that stress with these five tips on how you can increase event attendance right away. 1. [...]
Every association should consistently ask, “Are we staying relevant to our members?” – and especially now as we look to 2021, a new year with much uncertainty. The good news is, the process to answer that question doesn’t need to be complex; it can be found in three ingredients that, when integrated into your strategy, will keep your association the top choice for your members’ professional [...]
While face-to-face events are on hold, sponsor relationships are not; they still need to be maintained, and can actually thrive in a virtual event space. It takes intentionality and a refined approach from your team; here are some do’s and don’ts to follow as you continue to provide value to your sponsors and partners.