Blowing Out the Room Block

MCI USA helped the association reinforce the importance of booking within the room block by engaging the top 100 exhibitors immediately before and after they secured their booth space in the exhibit sales office. Housing was opened for the following year at the current show, and MCI USA was able to shut down most housing poachers.


  • The association’s room block grew from 4,600 rooms to 12,000+ rooms on peak.

Leave a Reply

Your email address will not be published. Required fields are marked *