Corporate Solutions
Jenn Karsner

5 Topics Event Strategists Need to Have on Their Radar

Earlier this year, I participated in two events at the Professional Convention Management Association (PCMA) Convening Leaders conference in Las Vegas. The organization asked me to create a workshop on its “7 Change Actions” learning experience and to moderate the sessions that took place on the 7 Change Actions Stage. To do this, I first had to learn this innovative framework. Developed by PCMA, the 7

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Case Studies
baylor@baylorbarbee.com

Blowing Out the Room Block

MCI USA helped the association reinforce the importance of booking within the room block by engaging the top 100 exhibitors immediately before and after they secured their booth space in the exhibit sales office. Housing was opened for the following year at the current show, and MCI USA was able to shut down most housing poachers. Results: The association’s room block grew from 4,600 rooms to

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Case Studies
baylor@baylorbarbee.com

Tapping into Technology for Hassle-free Hotel Bookings

The Alltech FEI World Equestrian Games 2014 is the largest equestrian event in the world, taking place in Normandy, France. The quality and organisation of the accommodation is a critical success factor for all large international sporting events, and the organisers were determined to ensure that accommodation services for all accredited populations ran smoothly. Due to our global buying power and expertise in handling accommodation for large

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Case Studies
baylor@baylorbarbee.com

Tapping into Technology for Hassle-free Hotel Bookings

The Alltech FEI World Equestrian Games 2014 is the largest equestrian event in the world, taking place in Normandy, France. The quality and organisation of the accommodation is a critical success factor for all large international sporting events, and the organisers were determined to ensure that accommodation services for all accredited populations ran smoothly. Due to our global buying power and expertise in handling accommodation for large

Read More »
Case Studies
baylor@baylorbarbee.com

Hosting MCI USA’s first post-COVID in-person client event​

After COVID forced the Texas Apartment Association (TAA) to cancel its 2020 annual trade show, the organization was determined to not let that happen again in 2021. MCI USA worked with TAA to create a safe and seamless in-person event — providing registration, lead retrieval, housing, and sales services. Our team required guests to fill out a liability form upon registration, enforced new cleaning protocols, and

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Case Studies
baylor@baylorbarbee.com

Reimagining the NABA 2020 Convention

The National Association of Black Accountants (NABA) was three months out from the 2020 NABA National Convention & Expo in Indianapolis when COVID-19 made the in-person event impossible — and MCI USA transitioned from full-service event management partner to full-service virtual event producer. In the ensuing 90 days, we identified a virtual event platform that fit the convention’s high-energy mix of continuing professional education (CPE), networking

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