Plano, Texas – March 14, 2019

MCI USA has entered into a new strategic event management partnership with the National Cannabis Industry Association (NCIA). Through its Plano, TX-based Strategic Events, Meetings & Incentives division, MCI USA will manage NCIA’s tradeshow portfolio to free up the association’s internal resources to focus on industry advocacy, membership engagement, and content curation. NCIA’s trade shows are widely considered the best truly business-focused events in the growing cannabis industry and currently include the Cannabis Business Summit & Expo, the California Cannabis Business Conference and the Seed to Sale Show. MCI is working with NCIA to launch into additional markets in 2020.

NCIA selected MCI USA to provide its event execution expertise based on the company’s record of improving and expanding event portfolios and maintaining healthy profits for associations and corporations. While MCI is ensuring a streamlined experience for all parties involved and growing the events year over year, NCIA will enjoy reduced risk and financial success while focusing on what they do best – serving the needs of the cannabis industry.

“NCIA looks forward to a long-term partnership with MCI USA,” said Aaron Smith, Executive Director, NCIA. “While our team is passionately fighting to end prohibition on Capitol Hill and throughout the country, we rely on a world-class organization like MCI to efficiently and effectively direct event operations and management strategies.”  

“MCI USA is excited to partner with NCIA and this emerging marketplace,” said Shawn Pierce, President, SEM&I, MCI USA. “We will leverage our experienced operations team, best-in-class technology, SponEx sales and proven marketing tactics to help NCIA’s events grow so they can focus on the members and mission of the association.”

Event portfolios are a critical revenue driver for associations and other organizations. This new partnership allows MCI USA to deliver cost-effective event execution, leveraging its industry-leading event management expertise and global buying power to drive NCIA’s event success and growth.   

MCI’s partnership with NCIA involves a $7M event portfolio serving 16,000+ attendees annually and more than 500 exhibitors.


MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our 2,300 professionals in 60+ cities and 31 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at


MCI USA helps companies and associations strategically engage and activate their target audiences, building community and boosting client performance through face-to-face, hybrid and digital experiences that support client business objectives. With US headquarters in the Washington, DC area and growing offices in New York, Miami, Baltimore, and Dallas, MCI USA is rapidly expanding its platform to deliver a robust set of services in its Association and Corporate Solutions portfolios. Find out more at


The National Cannabis Industry Association (NCIA) is the largest cannabis trade association in the U.S. and the only organization broadly representing cannabis-related businesses at the national level. NCIA promotes the growth of a responsible and legitimate cannabis industry and works toward a favorable social, economic, and legal environment for that industry in the United States.